3M - Innovation Platform
Unic Austria asked us to collaborate with them on a Drupal based community concept. The inital concept of the platform was created by Unic in collaboration with 3M Austria and it's called "Zukunft-Innovation". The concept, started from the idea of crowdsourcing, implies a the development of a communication platform that allows companies (that need innovation) and
innovators (that have a lot of ideas how to make better products for example) to develop great innovations.
It works in three steps: first the companies register on the site and launch questions, and then the innovators answer the question. The next step involves choosing the best 10 ideas that will be awarded by the company that launched the question. The top three innovators in the rankings go further
in the competition and are being allowed to develop the ideas.
Since 3M Switzerland and 3M Germany took great interest in this concept, we
needed somehow to validate the concept. Instead of setting up an extensive market research, we decided to develop a teaser site that explains the
concept and get feedback from the "real world".
The core part of this teaser was created by X3 Studios. Based on the "scribbles" idea of Unic, they achieved developed the graphic design and the
animation. The collaboration between the 3 teams was successfully handled. Each team member provided valuable input in his/her core competence field.
You can access the teaser of the innovation platform on http://www.zukunft-innovation.com/. This teaser is just a brief picture of what will follow in the final platform, which will be launched at the beginning of 2010.
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