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Design concepts

Designers should write

January 30, 2013by Alexandra Brăslașuin Design conceptsNo Comments

The essence of being a designer is the ability to communicate a message as simple as possible for the viewer or user. And sometimes, it is up to the designer to define what that message will be. Words, or written language, stand at the basis of our civilization and they are another weapon in the…

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The lizard brain

November 1, 2012by Alexandra Brăslașuin Design concepts2 Comments

As I recently developed an interest in what is called ‘the lizard brain’ (inferior part of the brain concerned with survival – amygdala), I wanted to know how its existence and functionality has a contribution in the process of design. Therefore, I sank deeper and so far discovered that: The lizard brain is the one…

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